Choosing the Right NFT Frameworks to Connect With Consumers Tokenization is the process by which brands develop direct-to-community NFT strategies and tactics to achieve their marketing objectives and reclaim ownership of their relationship with consumers, fans, and collectors. We already know that NFTs are a way for consumers to establish a digital identity — an avatar with which you…

How NFT 2.0 Can Be Accessible To Wider Audiences With Turnkey Solutions and Remain Planet-Friendly What if we told you that the energy used to mint an NFT can be equivalent to running just a single Google search? It’s true — though, you may be thinking, “That’s not what I…

How the Era of NFT 2.0 is Building NFT Security and Reducing Risk You’re likely a marketer or in another brand guardianship role if you’re reading this. Stop us if this train of thought sounds familiar to you: “An NFT marketing strategy? For brands? I thought they were just for…

Multiple Pathways To Introduce, Share, and Utilize NFTs Lately, we’ve seen a much larger emphasis on a particular keyword regarding NFTs: utility. In a previous post, we mentioned that the next phase of NFTs would be less of a hobbyist’s collectible venture and more of a tool in a brand’s marketing playbook. When brands use NFTs to engage…

How the Mint Platform Encourages Seamless NFT Interactions With Less Mess It’s an exciting time to be in crypto and blockchain as we witness the evolution of NFTs. Their purpose and utility are morphing, and the next stages are taking form on a regular basis. Here’s where we see an…

Clarifying the Confusion, Clearing up the Concerns — It’s been nearly a year since the interest and curiosity around digital tokens and assets have transformed into legitimate strategic marketing opportunities and activations. Yet in all that time, the inconsistent terminology and misconceptions have resulted in delays, missteps and flawed projects. …

How Identities Built By NFT Community Ecosystems Are Going to Change, Well, Everything — The lasting effect of NFTs on creating new brand opportunities cannot be understated. If there’s one thing that the team at Mint will hang our hats on, it’s that NFTs (and blockchain, on a larger scale) are not scams — they’re the future. …

From Token… to Token-Enabled Experiences The crypto bell has been rung. Its soundwaves are rippling and expanding, impacting modern transacting quickly. A 2021 survey conducted by Mastercard found that 40% of consumers in the Americas, Asia, Middle East, and Africa plan to use digital assets to make purchases in the…