Published in The Mint Blog

·Jul 19

From A to MetaVerse: Distinguishing Key Terms Within Web3 and Blockchain

Crypto. Blockchain. Tokens. With So Many Web3 Words Flying Around, It’s Important to Understand What They All Mean. You’ve heard all of the buzzwords throughout recent years: tokens, blockchain, metaverse, or altcoin. Then there’s all the lingo, like shill, FUD, or Rekt. We’ll save the buzzwords and jargon for another day. More importantly, this article will focus on the foundational terms within web3 and how they all come…

Web 3

6 min read

Published in The Mint Blog

·Jul 6

The NFT Marketing Playbook: Introduction and Overview

The Best NFT Campaigns Have a Plan and Strategy. That’s Why We Came Up With a Playbook for Any Company Looking To Leverage NFTs. The marketers who plan better, do better. NFTs are no exception. The NFT market surpassed $37 billion in 2022. And while 2022 has faced struggling markets, increased inflation, and high interest rates, we’re confident that the use cases for NFTs are only getting stronger.

Marketing

5 min read

Published in The Mint Blog

·Jun 25

Web3 and Metaverse Topics Dominate Conversations at 2022 Cannes Lions

Memorable Quotes and Highlights from the Best and Brightest Leaders in Marketing From senior marketers at global brands to the C-Suite at leading agencies from around the world, the thought leadership and visionary innovation was on display at the Cannes Lions: The International Festival of Creativity 2022. So much has changed since we were last together in the south of France back in 2019, and approaches to web3 and tokenization are very much top of mind across the industry. From a curiosity in all things blockchain to showcasing successful activations, here is a snapshot of what was discussed:

Web 3

2 min read

Web3 and Metaverse Topics Dominate Conversations at 2022 Cannes Lions

Memorable Quotes and Highlights from the Best and Brightest Leaders in Marketing

From senior marketers at global brands to the C-Suite at leading agencies from around the world, the thought leadership and visionary innovation was on display at the Cannes Lions: The International Festival of Creativity 2022. So much has changed since we were last together in the south of France back in 2019, and approaches to web3 and tokenization are very much top of mind across the industry. From a curiosity in all things blockchain to showcasing successful activations, here is a snapshot of what was discussed:

Published in The Mint Blog

·May 25

Four NFT Tokenization Models To Build Branded Communities

Choosing the Right NFT Frameworks to Connect With Consumers Tokenization is the process by which brands develop direct-to-community NFT strategies and tactics to achieve their marketing objectives and reclaim ownership of their relationship with consumers, fans, and collectors. We already know that NFTs are a way for consumers to establish a digital identity — an avatar with which you…

Nft

6 min read

Four NFT Tokenization Models To Build Branded Communities

Published in The Mint Blog

·May 12

The Future of NFTs Is Sustainable and Inclusive

How NFT 2.0 Can Be Accessible To Wider Audiences With Turnkey Solutions and Remain Planet-Friendly What if we told you that the energy used to mint an NFT can be equivalent to running just a single Google search? It’s true — though, you may be thinking, “That’s not what I…

Nft

5 min read

The Future of NFTs Is Sustainable and Inclusive

Published in The Mint Blog

·Apr 27

NFTs Aren’t As Risky as You May Think

How the Era of NFT 2.0 is Building NFT Security and Reducing Risk You’re likely a marketer or in another brand guardianship role if you’re reading this. Stop us if this train of thought sounds familiar to you: “An NFT marketing strategy? For brands? I thought they were just for…

Nft

6 min read

Published in The Mint Blog

·Updated Apr 13

Diverse Distribution: 5 Ways To Deliver Digital Tokens To Your Audience

Multiple Pathways To Introduce, Share, and Utilize NFTs Lately, we’ve seen a much larger emphasis on a particular keyword regarding NFTs: utility. In a previous post, we mentioned that the next phase of NFTs would be less of a hobbyist’s collectible venture and more of a tool in a brand’s marketing playbook. When brands use NFTs to engage…

Web 3

7 min read

Diverse Distribution: 5 Ways To Deliver Digital Tokens To Your Audience

Published in The Mint Blog

·Apr 6

Easy NFT Onboarding and Community-Building Experiences

How the Mint Platform Encourages Seamless NFT Interactions With Less Mess It’s an exciting time to be in crypto and blockchain as we witness the evolution of NFTs. Their purpose and utility are morphing, and the next stages are taking form on a regular basis. Here’s where we see an…

Nft

5 min read

Easy NFT Onboarding and Community-Building Experiences

Published in The Mint Blog

·Mar 30

Myth-Busting! Debunking the Misconceptions with NFTs

Clarifying the Confusion, Clearing up the Concerns — It’s been nearly a year since the interest and curiosity around digital tokens and assets have transformed into legitimate strategic marketing opportunities and activations. Yet in all that time, the inconsistent terminology and misconceptions have resulted in delays, missteps and flawed projects. …

Nft

4 min read

Myth-Busting! Debunking the Misconceptions with NFTs

Published in The Mint Blog

·Mar 23

Minting Your Digital Identity: The Impact of NFTs on Your Brand and Consumers

How Identities Built By NFT Community Ecosystems Are Going to Change, Well, Everything — The lasting effect of NFTs on creating new brand opportunities cannot be understated. If there’s one thing that the team at Mint will hang our hats on, it’s that NFTs (and blockchain, on a larger scale) are not scams — they’re the future. …

Digital Marketing

6 min read